Ben & Jerry’s recently launched ice cream treats designed for your canine best friend. The launch includes two doggie dessert flavors: Pontch’s Mix and Rosie’s Mix. The former is a combination of peanut butter and pretzel swirls, while Rosie’s Mix combines real pumpkin and mini-cookies with a sunflower butter base.
The names of these new ice creams come from real dogs who are part of the Ben & Jerry’s extended family. Pontch is a French bulldog and Rosie is a “rescue mutt of mixed heritage.” Both pooches make frequent appearances at the company’s Burlington, Vermont headquarters where employees are allowed and encouraged to bring their canine friends to work with them. Ben & Jerry’s lovingly refers to this as the “K9-to-5ers.”
Ben & Jerry’s Global Marketing Specialist Lindsay Bumps (also a certified vet tech) said, “We know our fans love their dogs and treat them like family. We created this product line so pups can enjoy something even better than belly rubs. Doggie Desserts are the sweetest treat they’ll ever put their paws on.”
Both ice cream doggie treats will be sold in individual four-ounce mini-cups for $2.99 each or in a four-count multipack for $4.99. Pontch and Rosie’s Mix’s will be available for purchase in supermarkets, big-box retailers and select pet stores. Four-packs are presently available for pre-order through Ben & Jerry’s online store. In addition to the doggie ice cream, Ben & Jerry’s has also added a few pet accessories to its website store including a Doggie Desserts friendly bowl, an ice cream cone shaped plush toy and a leash in their signature rainbow colored tie dye.
This article was adapted from a story in Food & Wine by author Jelisa Castrodale titled “Ben & Jerry’s Releases Ice Cream for Dogs.”